TasteWales 2023 profile directory ENG V2

A SELECTION OF PRODUCTS FROM OUR RANGE:

HYBU CIG CYMRU – MEAT PROMOTION WALES

Hybu Cig Cymru – Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales. We are active in markets worldwide working alongside Welsh red meat exporters. At home we work with retailers, and foodservice operators, undertaking regular promotional programmes for Protected Geographical Indication (PGI) Welsh Lamb and Welsh Beef. Visit the HCC stand to view PGI Welsh Lamb and PGI Welsh Beef product ranges for retail and foodservice.

FOOD SERVICE

RETAIL

NEW PRODUCT IMAGE COMING SOON

HYBU CIG CYMRU – MEAT PROMOTION WALES Location Tyˆ Rheidol, Parc Merlin, Glan yr Afon Industrial Estate, Aberystwyth, Ceredigion SY23 3FF

Product Categories • Frozen • Meat and Poultry Special Categories Supplied • Halal Market Channels Currently Supplied in the UK • Direct To Consumer (D2C) • Distributors • Exporters • Retail – Multiple Grocer Export Market Channels Currently Supplied • Distributors • Foodservice – B&I – Wholesale • Importer • Retail – Multiple Grocer Shoppers Attracted

PGI Welsh Lamb Welsh Lamb is a legendary product, recognised worldwide. With a good colour and sweet succulent flavour, the unique qualities associated with Welsh Lamb are a result of very many years of traditional husbandry methods, generations of breeding expertise, and an abundance of natural grazing. Shelf life 28 days

PGI Welsh Beef Welsh Beef’s unique heritage, character and reputation have been recognised by the European Commission with the coveted status of Protected Geographical Indication (PGI). Having an independent certification body for PGI Welsh Beef means you can fully trust the scheme and what it means and be confident in what you are selling to consumers. Shelf life 28 days

Contact Name Liz Hunter

Job Title UK Retail and Foodservice Senior Officer

Mobile 07716 991554

Office Telephone 01970 625050

Email lhunter@hybucig.cymru

Website www.hcctrade.co.uk Instagram www.instagram.com/hccmpw/ X www. twitter.com/WelshLamb_PGI LinkedIn www.linkedin.com/company/hybu-cig-cymru---meat- promotion-wales/ Reasons to Choose Us HCC acts as the guardian of the Welsh Lamb and Welsh Beef brands, raising brand awareness and demand on a global scale. Our brands have a hugely positive reputation for sustainability; livestock farming in Wales is overwhelmingly non- intensive and in tune with the natural environment. Brief Product Description Our beef and lamb products range from bone-in carcases, trimmed primals, offal and 5th quarter cuts, IQF mince and diced to retail packed sliced meat and are tailored to match the specifications of each customer.

• Adventurers • Busy Lifestyle • Ethical Eaters • Food Lovers • Healthy Lifestyle • Traditionalist Interested in Exporting Yes

Temperature Format Chilled/Frozen

Employee Count 10-50

Porc Blasus Wales is famed for producing quality Welsh Lamb and Welsh Beef, but we shouldn’t forget pork – or as we like to call it here, porc. The profile of our porc industry is also growing and it has its own fantastic tale to tell; a story in which we believe we should all be very proud. Here in Wales you can try anything from charcuterie to artisan salami – all made with our very own local porc. Shelf life 28 days

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