TasteWales 2023 profile directory ENG V2

A SELECTION OF PRODUCTS FROM OUR RANGE:

NEW Brace’s “Bute” Floured White Batch Loaf A new edition to our Welsh Legends Range... A wonderful white batch loaf with added sourdough. You need to try this, it’s a real Bute! Unit size 800g Shelf life 6 days

NEW Brace’s Teacakes These tasty teacakes are light and full of juicy fruits. Perfect when toasted and slathered in your favourite spread. Unit size Pack of 4 Shelf life 6 days

BRACE’S BAKERY LTD Brace’s Bakery is the number 1 bread brand in Wales, where we outsell Hovis, Warburton’s and Kingsmill. Located in the Sirhowy valley, the Brace’s family has been proudly baking since 1902, supplying premium bread & morning goods into retail, sandwich and foodservice channels. Brace’s is listed in all grocery multiples including Tesco, Asda, Sainsbury’s and Morrisons.

FOOD SERVICE

RETAIL

NEW Brace’s Lemon Curd Welsh Cakes

NEW Brace’s Salted Caramel Welsh Cakes Our traditional Welsh cakes but with a delicious, salted caramel filling. Unit size Pack of 6 Shelf life 15 days

Our favourite plain Welsh cakes filled with lemon curd – very tasty and we predict will become a firm family favourite! Unit size Pack of 6 Shelf life 15 days

BRACE’S BAKERY LTD Location Cambrian House, Parkway, Pen-Y-Fan Industrial Estate, Crumlin, Caerphilly NP11 3EF

NEW Products • Brace’s “Bute” Floured White Batch Loaf 800g • Brace’s Teacakes, pack of 4 • Brace’s Lemon Curd Welsh Cakes, pack of 6 • Brace’s Salted Caramel Welsh Cakes, pack of 6 Market Channels Currently Supplied in the UK • Distributors • Exporters • Foodservice – B&I – Wholesale • Foodservice – Everyday Restaurants & QSR • Foodservice – Tourism & Leisure • Foodservice – Travel Caterers • Manufacturing • Private Label Buyers • Public Procurement • Retail – Convenience • Retail – High street & Smaller Grocers • Retail – Multiple Grocer • Retail – Online • Retailer – Discounters • Wholesalers Export Market Channels Currently Supplied • Distributors • Retail – Convenience • UK Export Consolidator • Wholesalers Shoppers Attracted • Traditionalist Supply Private Label Yes

Luxury Medium Loaf White, medium sliced bread. Perfect for making sandwiches all year round! Brace’s number one best-selling loaf. Unit size 800kg Shelf life 6 days

Luxury Thick Loaf White thick sliced bread. Ideal for sandwiches and toasties for the one who likes it a little thicker. Unit size 800g Shelf life 6 days

Year Established 1902

Contact Name Steve Chapman

Job Title Key Accounts Director

Mobile 07929 339973

Email steve.chapman@bracesbakery.co.uk

Website www.bracesbakery.co.uk LinkedIn www.linkedin.com/company/braces-bakery-limited Instagram www.instagram.com/bracesbakery X www.twitter.com/bracesbakery Facebook www.facebook.com/BracesBakery

Tiger Bay Loaf with added Sourdough One of our products from our newer range, Welsh Legends. A tiger topped loaf with the delicious flavour of added sourdough. Unit size 800g Shelf life 6 days

Gwynny White Bloomer with added Sourdough

“Gwyn”, the Welsh for white, inspired this premium white bloomer loaf with a tasty, soft and fluffy texture with a golden crust and added sourdough. Unit size 800g Shelf life 6 days

Product Range Premium quality bread & morning goods.

Reasons to Choose Us Our recipes have been firm family favourites since 1902. We pride ourselves on being reactive & adaptable, a forward thinking business continuously researching and implementing ideas within the market to adapt to consumer demands. We take pride in our quality & standards and our sites are BRC accredited.

Long Loaf Wholemeal Our Foodservice/catering sector. Wholemeal, medium sliced bread. The perfect size for sandwiches and toasting. Unit size 800g Shelf life 6 days

Long Loaf White Our Foodservice/Catering sector. Long loaf medium white sliced bread. The perfect size and loaf for toasting and making sandwiches all year round. Unit size 800g Shelf life 6 days

Brief Product Description Brace’s Bakery produce a range of premium quality 800g and 400g bread & morning good products.

Product Categories • Bakery • Cereal & Breakfast • Food to go • Frozen • Grocery

Interested in Exporting Yes

Temperature Format Ambient/Frozen

• Plant Based • Private Label • Vegan • Vegetarian Special Categories Supplied • Vegan • Vegetarian

Employee Count 100+

Six Pack Finger Rolls Soft and light, golden white, six pack finger rolls. Unit size 6 Shelf life 6 days

Six Pack White Rolls Soft and light, golden white, six pack bread rolls. Unit size 6 Shelf life 6 days

OUR USPs AND KEY FEATURES:

Made in Wales

UK

Ready to Eat

4th Generation Family Business

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