TasteWales 2023 profile directory ENG V2

A SELECTION OF PRODUCTS FROM OUR RANGE:

Anglesey Sea Salt – Halen Môn PDO Halen Môn is enjoyed around the world by chefs and food lovers who marvel at the unique, flat crystalline flakes and clean taste of the Anglesey sea water, unmarred by any bitterness caused by excess calcium which can occur in other salts. NEW Single Malt Welsh Whisky PGI The first new UK and Welsh spirit to receive UK GI status, ‘Single Malt Welsh Whisky’ is recognised nationally and internationally as being a quality product with a distinct style. This liquid gold epitomises a strong sense of place and provenance, with all production processes taking place exclusively in Wales, from the mashing/brewing to the bottling.

Carmarthen Ham PGI Tradition and expertise are at the core of Carmarthen Ham and this translates to the incredible taste, which is delicate and mellow with salty overtones, providing a balanced sensation between tenderness and a tendency to melt in the mouth. a versatile, delicious yet subtle addition to many dishes. This is down to the slower maturation process, as the milder Welsh - equitable climate means that the leeks can be left in the ground without affecting their quality, providing more time for the “peppery” flavour and “earthy, sweet buttery aroma” to fully develop. NEW Welsh Leeks PGI The Welsh leek has been intertwined with the country’s culture for centuries and continues to play a key role in the nation’s cuisine, providing Traditional Welsh Caerphilly / Traditional Welsh Caerffili PGI This artisanal Welsh cheese tells a fascinating story spanning hundreds of years. The ‘Traditional Welsh Caerphilly’ which we eat today is based on an unchanged recipe written down by Annie Evans in her notebook in 1907, but which probably dates back well into the 19th century. PGI Welsh Lamb You can’t get more genuinely iconic than Welsh Lamb. Welsh sheep and lamb farming forms a fundamental part in the history, heritage, and culture of Wales. Welsh lamb is not just a product, it is a way of life and an integral part of the rich Welsh agricultural tapestry. Pembrokeshire Early Potatoes PGI / Pembrokeshire Earlies PGI One of the earliest members of the GI family, Pembrokeshire Early Potatoes were awarded PGI status in 2013. They are grown in Pembrokeshire using traditional methods and the natural warming effect of the sea allows for an earlier start to the growing season and reduces the likelihood of frost. Gower Salt Marsh Lamb PDO Gower Salt Marsh Lamb (PDO) was the first new product to be awarded UK Geographical Indication Status, following the introduction of the new scheme in 2021. With its unique story and taste, Gower Salt Marsh Lamb proudly leads the way for quality produce in Wales and the UK.

UK GEOGRAPHICAL INDICATORS [UK GI] ‘Geographical Indication’ (GI): Such a modest term, but one that literally makes a world of difference when it comes to sharing our pride in the best of Welsh food and drink. Whether consumers seek them out in Wales or around the world, Welsh products with GI status can claim the distinctive quality, authenticity and heritage of their natural place of origin.

FOOD SERVICE

RETAIL

UK GEOGRAPHICAL INDICATORS [UK GI] Contact Name Lowri Davies/Fay Francis

Market Channels Currently Supplied in the UK

•  Direct To Consumer (D2C) •  Distributors •  Exporters •  Foodservice – B&I – Wholesale •  Foodservice – Coffee Chains •  Foodservice – Contract Catering •  Foodservice – Events •  Foodservice – Everyday Restaurants & QSR •  Foodservice – Gastro Pubs/ Pubs •  Foodservice – Professional Food Development •  Foodservice – Tourism & Leisure •  Foodservice – Travel Caterers •  Gifting & Hampers •  Distributors •  Foodservice – B&I – Wholesale •  Foodservice – Coffee Chains •  Foodservice – Contract Catering •  Foodservice – Events •  Foodservice – Everyday Restaurants & QSR •  Foodservice – Gastro Pubs/ Pubs •  Foodservice – Professional Food Development •  Foodservice – Tourism & Leisure •  Foodservice – Travel Caterers •  Gifting & Hampers •  Importer

•  Manufacturing •  Premium Restaurants/ Hospitality •  Private Label Buyers •  Public Procurement •  Retail – Convenience •  Retail – Food Halls, Delis & Farm Shops •  Retail – High Street & Smaller Grocers •  Retail – Multiple Grocer •  Retail – Off Trade •  Retail – Online •  Retail – Tourism/Travel/ Leisure •  Wholesale – Alcohol/Drinks •  Wholesalers •  Manufacturing •  Premium Restaurants/ Hospitality •  Private Label Buyers •  Public Procurement •  Retail – Convenience •  Retail – Discounters •  Retail – Food Halls •  Retail – High Street & Smaller Grocers •  Retail – Multiple Grocer •  Retail – Off Trade •  Retail – Online •  Retail – Tourism/Travel/Leisure •  UK Export Consolidator •  Wholesale – Alcohol/Drinks •  Wholesalers

Conwy Mussels PDO Conwy mussels are harvested by hand-raking the natural mussel beds of the Conwy estuary in North Wales. This gentle, traditional method allows the mussel beds to recover which ensures that they are retained for future generations.

Email lowri.davies@totalfoodmarketing.co.uk/fay@provgi.co.uk

Reasons to Choose Us UK GI accreditation enables Welsh food and drink products to tell their stories of expertise, tradition and sustainability, all with a passionate sense of their distinctive origins. Consumers in the UK and across the world recognise GI status as a stamp of quality, adding value and prestige to these products. Brief Product Description Today there are 20 items on the Welsh GI ‘A-list’. From Anglesey Sea Salt to Carmarthen Ham, and from Traditional Welsh Caerphilly Cheese to PGI Welsh Lamb and PGI Welsh Beef, with Laverbread, Wine and more. There is a feast of proudly Welsh products which enjoy coveted UK GI status.

PGI Welsh Beef Historically the traditional cattle breeds of Wales were predominantly the Welsh Black and Hereford and these breeds remain at the foundation of the Welsh beef industry today. All PGI Welsh Beef is reared on Welsh farmland with high animal welfare standards and full traceability.

Product Categories • Beers & Ciders • Charcuterie & Deli • Cheese/Dairy • Cider • Fish • Fresh Produce • Grocery • Ingredients • Meat and Poultry • Oils, Preserves & Condiments • Organic • Packaged Groceries • Seafood • Spirits • Vegetarian • Wine NEW Products • Single Malt Welsh Whisky PGI • Welsh Leeks PGI

Export Market Channels Currently Supplied

Welsh Wine PDO/PGI You may not know it, but Wales produces some of the finest, most globally recognised innovative wine. There are over 20 different grape varieties grown in Wales, producing Red, White and Rosé wine, which can either be still or sparkling.

The Vale of Clwyd Denbigh Plum PDO The ‘Vale of Clwyd Denbigh Plum’ is as unique as its name suggests – it is the only plum variety native to Wales and is grown in the designated geographical area of the Vale of Clwyd in Denbighshire, North Wales. As the first fruit to join the Welsh GI family as a PDO product in 2019, this small plum has an impressive story to tell.

Shoppers Attracted

•  Adventurers •  Ethical Eaters

•  Food Lovers •  Traditionalist

Supply Private Label Yes Interested in Exporting Yes Temperature Format Ambient/Chilled/Frozen

OUR USPs AND KEY FEATURES:

Made on the Farm Made in Wales with Welsh Farm Ingredients Supporting Farmers Award-Winning

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